Events by Kelly wanted to be different to other event stylists and co-ordinaters, her main goal was to work for the client and be flexible. Whatever their dream was she wanted to make it happen in an affordable and cost effective way.
When designing Kelly’s branding it was important to create templates she could edit herself in Microsoft Word to save on admin costs and also to create a brand that could relate to all sorts of events. We created a strong typographic logo and graphics to mimic that sparkle of each event.
So where did the inspiration come from for this logo? This image above of Kelly and her now husband Fuzz depicts that very moment of happiness and the movement of rose petals on her special day. We wanted to capture that idea and create movement for this brand that could relate to all of her clients. The colours were selected to contrast with Kelly’s bright design, complementing her work.
Photo Jessie Nauta Photography, flowers by Event by Kelly.
Photo from Light and Type, flowers by Events by Kelly.
Photo from Light and Type, flowers by Events by Kelly.
Photo from sherisefleming, flowers by Events by Kelly.